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From: "scottish tough guy" <neil@pha-q.freeserve.co.uk>
Newsgroups: alt.music
Subject: Re: Kazaa Calls on its Fans to Help
Date: Sat, 22 Nov 2003 08:16:20 -0000
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yeh we help they give us viruses
"Ablang" <IWannaMarryHilaryDuff@ablang-duff.com> wrote in message
news:Xns943ACD6766B52112103@202.83.203.101...
> Kazaa Calls on its Fans to Help
>
> Peer-to-peer service rallies users to help lobby the entertainment
> industry.
>
> Grant Gross, IDG News Service
> Tuesday, November 18, 2003
> Sharman Networks, distributor of the Kazaa Media Desktop peer-to-peer
> software, is launching a $1 million advertising campaign this week, hoping
> to mobilize its 60 million users to pressure the entertainment industry
cut
> licensing deals with Sharman.
>
> The campaign, to be launched Wednesday in the U.S., U.K., and Australia,
> includes advertising in selected newspapers, including student newspapers
> at 34 of the largest U.S. colleges, and on Web sites such as Yahoo.com and
> RollingStone.com. The campaign encourages users of peer-to-peer (P-to-P)
> services to demand that entertainment companies begin licensing their
> content to Kazaa, says Nikki Hemming, chief executive officer of Sharman
> Networks. The campaign will also ask P-to-P users to educate their elected
> officials on the issue.
>
> "It's a call to action," Hemming says of the campaign. "It is time to
> embrace peer-to-peer. We want to raise the awareness of influencers
> worldwide that there's a better way to do things, a better way to market
> and distribute content, and a better way to engage with fans that doesn't
> involve suing them."
>
> In September, the Recording Industry Association of America (RIAA) filed
> copyright lawsuits against 261 people it says are trading hundreds of
> unauthorized files using Kazaa and other P-to-P software.
>
> Neither the RIAA nor the Motion Picture Association of America (MPAA) had
> an immediate comment on the Sharman Networks campaign. Kazaa has
criticized
> the entertainment industry's approach.
>
>
> Call to Action
> The Sharman Networks advertising campaign is intended to counter the
> stances the RIAA and the MPAA have taken against P-to-P software vendors
> and users, Hemming says. The campaign will encourage P-to-P users to "try
> and buy" licensed content already available on Kazaa, and to demand more
> licensed content, she says.
>
> "They will be encouraged to write to the (entertainment) industry,
> politicians, to each other and have voice," Hemming says. The Kazaa
> campaign will also "make it extremely clear that infringement is
> unacceptable," she adds.
>
> About 45 million licensed files are downloaded each month from Kazaa, and
> those files include music, video games and movie trailers, Hemming says.
> Kazaa receives licensed content through strategic partner Altnet, which
> negotiates the licensing deals.
>
> Hemming argues that music and movie companies could save 90 percent of
> their bandwidth costs by distributing their products over P-to-P because
> users of P-to-P software supply most of the bandwidth. "We want to ...
> remind everyone of the opportunities being missed here," Hemming says.
>
> Hemming wouldn't go so far as to say she expects the campaign will sway
the
> attitude of entertainment industry executives, but that she hopes it will
> spark a dialog. "The advertising campaign is a trigger for mobilization,"
> she says. "I think it would be extremely hard for an industry to ignore
> millions of consumers, letting them know that they want to buy content."
>
> http://www.pcworld.com/news/article/0,aid,113510,tk,dn111803X,00.asp
>
> --
> Hilary Duff is America's Sweetheart & an international HeartBreaker.
>
> "FAILING = Finding An Important Lesson, Inviting Needed Growth" -- Gary
> Busey
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