| New Label, American Profile Presents, Announces First Releases |
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| soundsmusic2@gmail.com (soundsmusic2@gmail.com) |
2007/05/13 19:57 |
On Tuesday, April 24, Wal-Mart and Target stores, as well as major
Christian Bookstore chains, begin selling the first release in an
ambitious partnership between the country's fourth-largest magazine
(American Profile) and one of the country's largest and most
successful independent labels (Sheridan Square Entertainment). Called
Country Gospel Favorites, the debut two-CD set from American Profile
Presents includes such favorites as Roy Clark singing, "In the Sweet
By And By," "How Great Thou Art" from Lee Greenwood and "Dear God"
sung by Patsy Cline. A two-CD compilation of Roy Clark's greatest
Country Music and Country Gospel work, entitled Heart To Heart, will
follow in June, and at least two more releases are planned for fall.
http://www.americanprofile.com
In a unique model, all of the releases by American Profile Presents
will be tied to feature articles in American Profile?Country Gospel
Favorites is tied to stories on Pat Boone, Roy Clark, Donna Fargo and
others?and supported by magazine and Internet advertising that reaches
more than 25 million people every week. The advantage is a direct
connection to a desirable audience: an under-marketed, high-volume
segment of music consumers that frequently live far from music retail
outlets and likely do not download music files online.
"Major magazines don't have music labels, and major music labels don't
have magazines," said Steve Minucci, PGA director of business
development. "We're doing something that no one is doing?integrating
the editorial with the product and being in both retail and direct-
response markets. This comes from listening to our readers and
providing things for them that they have told and shown us they enjoy"
Sheridan Square Entertainment Inc. (SSE) retail distributor KOCH
Entertainment Distribution is handling the distribution and marketing
of American Profile Presents through mainstream retail and such
alternate channels as religious bookstores, department stores, and
truck stops. American Profile parent Publishing Group of America and
SSE will share in revenues generated by both retail and direct
response sales.
"This opens up a whole new market for us," said Mick Lloyd, Vice
President and General Manager of SSE. "American Profile has respect
with millions of consumers, many of whom are music buyers, and their
name will generate instant credibility and respect at retail. With
traditional commercial outlets declining, the music industry needs new
opportunities like American Profile Presents to put its product in
front of the buying public. This is a win for both of us."
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