"Arildho" <arildho@liverpool.ac.uk> wrote in message
news:24bc15ad.0308050412.33974ac1@posting.google.com...
> Hi Everybody!
>
> I'm a student at University of Liverpool, England, and I'm currently
> working on my MBA dissertation.
> I'm studying why we, the consumers, continue to buy CDs even when we
> can find the same music for free on the Internet, and I'm interested
> in your points of view.
>
> What is the added value of the physical product?
Uncompressed, full quality audio sounds better than mp3's or any other
downloadable format.
> What are the advantages of a physical CD collection over a digital
> one?
Hard drives are not written in stone...they crash. I have yet to crash and
lose data from an audio cd. You also don't have to boot a computer to play
a cd.
> What can the music industry do to add value to the physical product,
> so that you will continue to buy the CD instead of downloading the
> track?
>
> I appreciate any feedback!
>
> Arildho
>
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