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From: "Robert E. Shanahan" <restpt@buckeye-express.com>
Newsgroups: alt.languages.english
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Subject: I finally remembered
Date: Fri, 2 Jul 2004 20:25:24 -0400
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bobo (BOH.boh) n. A person who combines affluence and a
successful career with a preference for countercultural ideas and artifacts.
Example Citation:
"Bobos talk like hippies but walk like yuppies, decrying
materialism while indulging in all manner of luxuries."
Morning News, March 19, 2001
Notes:
This word is a blend of the phrase bourgeois bohemian,
which has been in the language for a long time, although it has usually been
wielded as a mild insult. The shortened form is the invention of journalist
David Brooks, who described this species in a more positive (although still
often comical) light in his book Bobos in Paradise: The New Upper Class and
How They Got There (Simon & Schuster, May 2000). Brooks also used the term
in an April 3, 2000 Newsweek article titled, "Why Bobos Rule."
This book received a decent amount of press when it was
published, so I wondered if bobo would find a place in the lexicon and, if
it did, how long it would take. So I went in search of articles that use
bobo but don't mention either Brooks or his book. Well, I can report that
bobo certainly has found a cozy little linguistic nook to curl up in because
I easily found dozens of citations that use the word without reference to
its origins. Surprisingly, the first ones began even before the book was
published (the citation below is almost certainly a reference to Brooks'
Newsweek article):
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