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Subject: blue ocean strategy 12 files - "Blue_Ocean_Strategy.nfo" yEnc (1/1)
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Blue_Ocean_Strategy.nfo
General
Complete name : CD 1/W. Chan Kim %26 Renee Maubourgne - Blue Ocean Strategy 01 %5BDisc01%5D.mp3
Format : MPEG Audio
File size : 303 KiB
Duration : 46s 152ms
Overall bit rate mode : Constant
Overall bit rate : 32.0 Kbps
Album : Blue Ocean Strategy
Album/Performer : W. Chan Kim & Ren Maubourgne
Track name : Blue Ocean Strategy 01 [Disc01]
Track name/Position : 1
Performer : W. Chan Kim & Renee Maubourgne
Composer : Gene McFadden/Jerry Cohen/John Whitehead
Publisher : Westside
Genre : Speech
Recorded date : 1998
Cover : Yes
Cover MIME : image/jpeg
Comment : lue Ocean Str
Audio
Format : MPEG Audio
Format version : Version 2
Format profile : Layer 3
Mode : Joint stereo
Mode extension : Intensity Stereo
Duration : 46s 152ms
Bit rate mode : Constant
Bit rate : 32.0 Kbps
Channel(s) : 2 channels
Sampling rate : 16.0 KHz
Compression mode : Lossy
Stream size : 180 KiB (60%)
How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim (Author), Renée Mauborgne (Author)
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge companies to "value innovation" that focuses on "utility, price, and cost positions," to "create and capture new demand" and to "focus on the big picture, not the numbers." And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
128Kbps
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