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Subject: Ken Segall - Insanely Simple - The Obsession that Drives Apple’s Success 01 file - "Ken Segall - Insanely Simple - The Obsession that Drives Apple’s Success.nfo" yEnc (1/1)
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Ken Segall - Insanely Simple - The Obsession that Drives Apple’s Success.nfo
General
Complete name : Ken Segall-Insanely Simple.m4b
Format : M4A
Codec ID : M4A
File size : 129 MiB
Duration : 7h 5mn
Overall bit rate mode : Variable
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Album : Insanely Simple: The Obsession that Drives Apple's Success
Track name : Insanely Simple: The Obsession that Drives Apple's Success
Track name/Position : 1
Track name/Total : 10
Performer : Ken Segall
Genre : Audiobook
Recorded date : 2012
Encoded date : UTC 2014-01-26 21:32:01
Tagged date : UTC 2014-01-26 21:32:29
Writing application : Chapter and Verse V 1.5
Cover : Yes
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Stream size : 126 MiB (98%)
Encoded date : UTC 2014-01-26 21:32:01
Tagged date : UTC 2014-01-26 21:32:27
Text
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Encoded date : UTC 2014-01-26 21:32:27
Tagged date : UTC 2014-01-26 21:32:27
Written by Ken Segall
Read by Ken Segall
Format: M4B
Bitrate: 48 Kbps
Unabridged
To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.
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