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Landing Pages
Page
Visitors
Avg Duration
Repeats
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Repeats are unique visitors that have been to your site at least twice.
This is the lowest level of engagement but it shows that there was
enough interest to come back to your site a second time.
Researchers
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Researchers are those users that came to your site and had a deep visit
while they were there. A deep visit means they either had a high number
of page views while on your site, spent a significant amount of time on
a page, or both. This shows a high level of engagement because they are
navigating through pages on your website many times and/or they spent
time reading/researching about your services/products.
Prospects
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Prospects are visitors who have come back a second time directly to
your site, through a bookmark, social media link, email, or a bookmark
app (like evernote or del.ici.ous). This is the most important type of
engagement. Many times, people come across sites that they are very
interested in, but might not have the time to investigate fully. They
then bookmark the site or email the URL to themselves to re-visit at a
later time. These people are very aware of your website and have the
highest chance of becoming customers.
Fans
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Fans are just like people who follow sports teams closely. These people
have visited your site a significant amount of times in the past 30
days. They are obviously very interested in your website/what you have
to offer. Fans are the types that share your stuff on Facebook/Twitter
and help with the virality of your marketing.
SWei
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SiteWit engagement index (SWei) represents the interaction a visitor
has with the site over the lifecycle of visits, providing an
understanding of what content and marketing is really relevant and
engaging to your visitors without having to rely on conversions alone.
The average SWei per visitor is shown below.
1. vladmodelsnewsgroupcharterandfaqs.yolasite.com/contact-us.php
145
53s
10%
4%
8%
7%
24.85
2. vladmodelsnewsgroupcharterandfaqs.yolasite.com/
80
31s
16%
3%
11%
4%
25.87
3. unblocker.us/index.php
1
1m
100%
0%
100%
0%
40.25
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